This is a citation of an outside article. Gravyday is not responsible for its content. Original URL below. A MAJOR VICTORY FOR THE IMPOSSIBLE BURGER, THE VEGGIE ‘MEAT’ THAT BLEEDS THE IMPOSSIBLE BURGER seems too good to be true—an entirely plant-based “meat” that looks and smells and tastes like beef (at least, according to some folks). Hell, it even bleeds like meat. That’s thanks to a yeast modified to carry genes for the soy leghemoglobin protein, which you’d normally find in the roots of soy plants. The engineered yeast can then churn out a vegetarian version of heme, the metallic-tasting substance you also find in your blood and muscle.(more)